NEVER BEFORE HAS THE STUDENT POPULATION BEEN SO DIVERSE AND DYNAMIC IN TERMS OF SPENDING POWER. WITH STUDENT SPENDING UP BY ALMOST A THIRD IN THE PAST FOUR YEARS, THERE HAS NEVER BEEN A BETTER TIME TO TARGET THE STUDENT MARKET.
What is StudentSMART?
StudentSMART is a new concept to Northern Ireland designed to offer students real savings on everyday living and socialising, whilst offering businesses the perfect means of targeting the highly desirable student market.
The product is based on a tried and tested business model that has worked successfully in the rest of the UK for over 10 years, and a product that is now regarded as an essential part of student life by thousands of students.
How does StudentSMART work?
StudentSMART is a pocket-sized compact booklet, designed to fit in a wallet or purse, and containing hundreds of high street savings, and all-year round offers.
The booklet itself has a funky and contemporary design, with two slim magentic credit card outer covers, that when pulled apart open in a concertina style to reveal hundreds of unbeatable savings and discounts on products and services that students use regularly.
StudentSMART is designed to be very hardwearing, as students will be using the card to avail of all-year round offers, and will be required to produce their StudentSMART card at the point of sale.
How much is a StudentSMART card?
StudentSMART card retails at £3.00, a snip for students considering the card provides savings well in excess of £100 per year.
It is conceivable that the first time the card is used it will have paid for itself!
Why Advertise in StudentSMART?
It is estimated that student spending on entertainment has risen in the UK by over 30%* further evidence that the student market is a prime target market for advertisers.
Furthermore, the student market regularly refreshes itself each year, as a new intake of students start university, with often limited knowledge of the goods and services available to them.
StudentSMART provides advertisers with a valuable, measurable and affordable means to target the student market as StudentSMART will be a MUST HAVE for any student that appreciates value for money and is living on a budget.
StudentSMART will provide advertisers with an unrivalled level of access to this highly lucrative student market, plus added exposure on the StudentSMART website where advertisers can avail of FREE advertising space for a year.
Advertisers can also very effectively promote their goods and services to a database of students that StudentSMART will build up with every card sold.
StudentSMART launches in Belfast this year and is set to become every student’s first point of reference before they spend money.
CAN YOUR COMPANY AFFORD TO MISS OUT???
How many Advertisers will feature inStudentSMART?
There will be 22 full page panels with an option of three sizes. They are full page, half page and third of a page.
How will StudentSMART be distributed?
To celebrate the launch of StudentSMART we will be giving away 1,000 FREE StudentSMART cards at student fayres, student events and through our network of SMARTcardz street vendors.
Students can also purchase a StudentSMART card on line at the SMARTcardz website www.smartcardz.co.uk
The Smartcardz marketing team will be highly active around the various student campuses ensuring StudentSMART is distributed into the hands of 15,000 students throughout the city at the beginning of term, with particular focus on Freshers Fayres.
As advertisers you will also be encouraged to display a window sticker identifying your business as “StudentSMART Friendly” as appropriate.
How does StudentSMART run special promotions?
Each student who wants a StudentSMART card will be required to fill in a data capture form, that will allow StudentSMART to build up an invaluable database of the student market in Belfast.
Advertisers will then be able to promote their goods and services directly to their target market through email, text and mail promotions.
These promotions will run both on a monthly basis (ie. 'Offer of the Month'), and on a bespoke basis to meet the needs of the advertiser.